Ghanaian agritech startup Farmart
has today launched FarmartZero to help farmers fight foodwaste to contribute to
achieving zero foodwaste and zero hunger through technology.
One third of global food produced
never makes it further than the farm, largely because its appearance does not
meet the standards of consumers who reject ugly or imperfect looking produce.
However, a quarter of the food lost or wasted each day would be enough to feed
the hungry people in the world to achieve zero hunger. Reducing food loss and
waste is critical to creating a Zero Hunger world and reaching the world’s Sustainable
Development Goals (SDGs), especially SDG 1 (End Poverty), SDG 2 (End Hunger) and SDG 12 (Ensure sustainable
consumption and production patterns). FarmartZero helps reduce foodwaste by
upselling them to interested charitable organisations, food processors and
organic fertiliser companies.
“In our work with helping farmers have access to ready market and reduce post harvest, we realised we often reject some farm produce largely due to their imperfect appearance to meet the freshness standard of our cherished customers. FarmartZero will help farmers sell these ugly or imperfect produce whiles helping consumers save more on food purchased since they are much cheaper compared to the good looking produce” said Farmart founder, Abraham Omani Quaye.
Customers may simply visit the FarmartZero page to send their request for foodwaste. Once the request is received, customers will be contacted to schedule the supply.
About Farmart Ghana
Farmart is the top online
farmer’s market in Ghana that links farmers to homes and businesses in a whole
new smart way. They do this by sourcing fresh produce and groceries from
farmers and deliver to homes and businesses when an order is placed on the
website www.farmartghana.com. Customers
can shop all their fresh farm produce and groceries right online at the comfort
of their homes or offices and have them delivered on the same day anywhere in
Accra, Tema or Kasoa by well trained delivery personnel. Nationwide delivery is
also now available to anywhere in Ghana.